• Molly Ramsay

The Ever Elusive Online Review with Zeke Kuch

Episode Summary

Today’s guest is Zeke Kuch from Swell, a software company that helps clinics and medical centers better communicate and engage with their patients.

We brought Zeke over on the show to discuss online review generation and the challenge it presents. Most customers go online and either look for or generate reviews about services. This plays an important role in the decision-making process, and businesses nowadays live and die with online reviews. If leaving a review isn’t convenient or automated, customers probably won’t leave them.

There are ways to ask for reviews, and the easier to do for the user, the more you’ll probably get.

Today's Guest - Zeke Kuch

Zeke Kuch is the Co-Founder and President of Swell, a growth platform for local businesses.

Zeke grew up in Southern California and now resides in Salt Lake City, where Swell Headquarters reside. Zeke is married to his wife Rachel, whom he met at a Dodgers game 9 years ago, and has a 3-year-old son and 4-month-old daughter. He also has a 3-year-old Australian Shepherd named Banjo. He has an extensive background in Software Sales and Growth Strategy.


Key Take-Aways

  • Usually, most reviews are negative because good experiences are expected.

  • Getting positive reviews is a challenge in any business and industry.

  • Going back to the same practitioner or business is an indicator that customers have a good experience.

  • People usually have their cellphone 18 inches away from them.

  • Google is the platform with the most credibility and most weight.


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