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  • Molly Ramsay

Real World Application of SEO with Jesse and Jay

Episode Summary:

The word-of-mouth era is ending, it’s time to move onto SEO. Establishing and implementing a marketing strategy on your healthcare business can boost your online results and help you get new patients. Working by the hand of a search engine optimization tool (SEO) on your website can open a door to success.

This episode is featured by Jesse Arnoldson and Co-host, Jay Holmes. Together they go deep down on what SEO is, how their campaigns and strategies are built, and how to take advantage of it with the help of Jay’s experience in this business. Additionally, they explain how they used this marketing tool in a pediatrics clinic and what are the most important aspects of SEO.

Jay dived into the essentials of Search Engine Optimization: content and keywords. When you plan and create content that is both relevant and trustworthy you already one step ahead of the game. He also shares how important keywords are, and the halo effect they have on websites.

Tune in to get more details on how SEO can boost your business!

Key Take-Aways:

  • SEO is a necessary practice in today’s world and can be well done with a short budget.

  • The basics of how creating trustworthy and relevant content increase SEO’s performance.

  • Keywords have all the power to get you to the top search results.

  • The “Halo Effect” from other positive keywords can boost your website and during time help it get closer to the top results.

  • What you can measure is what’s real: revisit your SEO metrics monthly or quarterly and improve them to increase your marketing campaign results.

  • If you have spare time on your schedule, you have time for SEO.

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