• Molly Ramsay

Marketing and The Patient Experience with Jesse and Jay

Episode Summary

How are you marketing your clinic? How much do you spend on marketing? Are you getting the ROI’s in based on your marketing spend? Marketing in healthcare is essential because it helps you increase your patient connections and more importantly, nurture those relationships to develop long-term patients.

In this episode, our hosts Jay Holmes and Jesse Arnoldson focus on healthcare marketing. They dive into the how’s of marketing like how to avoid bad marketing decisions. They also tackle the importance of identifying the patient’s persona and how disregarding this step can be a waste of dollars. Jay and Jesse also emphasized the importance of enriching the patient experience and provided some specific examples of how you can do it. They covered ways to get patient feedback and shared a new marketing effort they are currently doing that has already brought excellent results.

There’s plenty of nuggets in this conversation so tune in and enjoy!

Key Take-Aways:

  • Patient referrals will always certainly be the number one source of quality referrals.

  • Spend equal parts on outward promotion and patient experience.

  • It's okay not to be the greatest fit for everybody. It's much better to be the greatest fit for a specific group.

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