ROI may be bedrock of organizational decision making, but David Powers, CEO of Perkins School for the Blind suggests that COI, a Culture of Innovation, just might provide a higher yield.
Talk about innovation is pervasive in healthcare. This article references 3 sources, sharing the same compelling message - technology should be part of your ongoing market surveillance:
1. 1. MGMA sponsored the Innovation Challenge at the 2016 Annual Conference in San Francisco featuring 4 companies that have created technology solutions targeted at medical practices, insurance companies and the end user – our patients. Seamless Medical was the winner, picked by audience on-site voting. Information about that technology can be found here.
2. Visit McKinsey and Company and check out the November 2016 article, How Tech Enabled Consumers are Reordering the Healthcare Landscape.
3. Eric Berkowitz in his book Healthcare Marketing Strategies has identified 5 arenas of external planning environment that are critical for organizational success, and yes, Technology is one of the five arenas – listed below:
When asked to force rank the most important, physicians in MedMan planning sessions have ranked Technology low for its ability to threaten our success. Having participated in the MGMA session I think we may be underestimating this – it is not just having an EMR - consider how text messaging has changed our operations from scheduling to collecting self-pay balances, registration kiosks, fitness apps, telemedicine and more.
In closing, we have all heard the saying that “culture eats strategy of lunch” Believing that, and that the single thing that separates success from mediocrity is action. What action is your organization taking to encourage innovation in the technology arena? We want to hear from you. Email us your idea innovation by Dec 31 and be entered into our innovation challenge raffle and a chance to win an edible arrangement delivered to your next staff meeting.