Episode Summary: The word-of-mouth era is ending, it’s time to move onto SEO. Establishing and implementing a marketing strategy on your healthcare business can boost your online results and help you get new patients. Working by the hand of a search engine optimization tool (SEO) on your website can open a door to success. This episode is featured by Jesse Arnoldson and Co-host, Jay Holmes. Together they go deep down on what SEO is, how their campaigns and strategies are buil

Episode Summary How are you marketing your clinic? How much do you spend on marketing? Are you getting the ROI’s in based on your marketing spend? Marketing in healthcare is essential because it helps you increase your patient connections and more importantly, nurture those relationships to develop long-term patients. In this episode, our hosts Jay Holmes and Jesse Arnoldson focus on healthcare marketing. They dive into the how’s of marketing like how to avoid bad marketing d

Episode Summary When you’re working with a team, one of the most important things you can do is communicate. Effective communication is the key to teamwork. It keeps each member informed of what’s happening to the project so they can make the necessary adjustments as needed. Because the team is working together for one goal, good communication skills can make the team stronger. In this episode, one of the things we will cover is communication and its impact on health manageme

Episode Summary One of the most important tools in management is evaluation as it helps determine what works well and what needs to be improved in a certain program or initiative. Regular evaluations ensure that everyone understands what's expected of them, and it also serves to evaluate performance and productivity. Usually, evaluation involves numbers and ratings to measure efficiency. But do evaluations really have to revolve around numbers? Is there a better way of evalua

Episode Summary : Being a leader means taking responsibility and being able to guide the people when they are in need. Challenges can come in many ways, especially in times of a pandemic when we all suffer and have different means of handling things and coping with stress. In this second episode -Getting Past Staff Complaints-, we have Jesse Arnoldson here to let us know about some personal experiences he's had when trying to confront these issues. We will discuss some genera

Episode Summary : Budgeting is essential for business success. It helps in the planning and control of the finances of any business. It enables business owners to manage money effectively, allocate sufficient resources to projects, and monitor performance. Budget is needed in creating a road map for financial success and business expansion. In this episode, we will do a deep dive into budgeting, why it is important, and some of the best practices your business can implement t

Episode Summary : There are many times when there are tough situations at work surrounding people. The reality is many leaders tend to overlook them or at least avoid the situation. In this second episode on H.R., we have Molly Ramsay and Jesse Arnoldson back, this time to take a deep view into people's issues. Jesse and Molly will provide us with tips on how to manage these situations, key aspects of finding out a person’s values, and some useful tools like GWC or people ana

Episode Summary : Hiring processes can be long and extenuating and sometimes you are not even sure you have hired the right candidate. In this episode, we will go through a Q&A process with Jesse and Molly Ramsay, the Corporate Operations Director at MedMan who will be sharing with us some tips on their hiring processes. Molly and Jesse will share with us the aspects they believe are important when trying to assess a candidate. They will tell us how interviewing is really imp