We help our
clients get noticed by the right people -- patients.
MedMan's newest service -- marketing support -- will
help you determine messages, audiences, and vehicles to
assist you in increasing your practice. MedMan will
formalize your marketing efforts by developing a
marketing plan with detailed goals and objectives gleaned
from an internal and external marketing audit.
Case history:
Three-physician podiatry group, Idaho
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Physicians were presented with
declining production. |
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Total and per-physician work
units had decreased in spite of marketing efforts
regarding quality and availability. |
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MedMan research revealed that
the area could support only thirteen podiatrists,
though seventeen were practicing. |
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MedMan completed a marketing
plan for the group as well as a brochure, inset
and Rolodex card; media relations landed a cover
story in a statewide physician magazine read
widely by potential referring physicians; the
group initiated a patient-satisfaction survey, a
referral tracking and acknowledgment policy, and
a referring provider direct-mail campaign; MedMan
conducted an employee luncheon which featured a
discussion regarding the importance of
relationship marketing. |
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Production increased by 7%. |
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